Insights

While local news has struggled for years to find a profitable business model in the digital age, some PR and marketing shops are finding solid footing with local-centric content and wider distribution options.

The communications foundation and engine for marketing efforts. An essential consumer/member/stakeholder touchpoint. A major organizational investment. A key embodiment of a brand. A transactional powerhouse for sales and services. An organization’s website is all this and more, providing myriad good reasons to optimize its ROI through astute strategy and planning.

These last few weeks have taught us something about the customer journey: it’s ever-changing. What we thought was true a month ago has been completely altered, reevaluated, and, really, blown up! What we once couldn’t imagine, we now see as harsh reality. It’s difficult to navigate as the paths meander and end.

Are you using custom dashboards to track, analyze, and optimize your digital marketing campaigns? If not, you’re probably spending too much—and still not getting the results you would like.

It’s a good assumption that—in the wake of COVID-19—virtual or online events will see a resurgence in popularity.

So, you’ve made the leap and invested in an advisory board—10 former government executives with direct experience in those agencies where you hope to grow your business.

The federal government’s response to urgent national needs has long driven industry innovation. From World War II to the Space Program to emergency response during natural disasters, government and industry come together in our most trying times, not for just another business opportunity, but to fill a critical public need.

Yes& welcomes Layla Masri as Vice President of Digital Innovation, and Andrew Teie as Vice President of Brand Strategy and Customer Experience.

If the coronavirus has taught communicators one thing, it’s that crisis contingency planning is vital to any organization.

It’s a nightmare—the big, mission-critical, expensive meeting you’ve been planning for months is disrupted, and you’re forced to cancel.

Alexandria-based marketing agency ranks No. 133 with a two-year revenue growth of 91 percent

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors. Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?