Insights

ALEXANDRIA, VA – April 3, 2023 – Yes& Lipman Hearne recently helped publicly launch an ambitious fundraising campaign for Northeastern University, its largest and most ambitious fundraising campaign to date.

As a recent hire at Yes&, I’ve been introduced to the various and exciting capabilities of our video department. In my role as a Production Coordinator, I collaborate with myriad production partners in the creation of television and radio commercials for cross-platform, integrated advertising campaigns. To help you better understand my daily responsibilities, I’ve broken them down in three parts.

No two days in the life of a researcher at Yes& are exactly the same, but there are certainly common themes: curiosity, problem-solving, data, storytelling… and more data.

The world of work has evolved dramatically. Workplace trends that were already bubbling under the surface were accelerated by the pandemic and brought into even sharper focus during the Great Resignation. 

Recently, Yes& summarized some of the dramatic changes 2022 brought to the social landscape. This month, we weigh in on how marketers should adjust their strategies given recent changes affecting Meta platforms, Twitter, and TikTok.

Company to provide strategic branding and communications support to drive increased awareness across the government market ALEXANDRIA, VA – February 1, 2023 – Yes&, a mid-Atlantic-based integrated marketing agency, announced today that it has been selected to lead Aretec, Inc. in a corporate rebrand, website redesign, and marketing and communications strategy to enhance the company’s position in the government market.

While social media is always dynamic and ever evolving, 2022 brought dramatic shifts and activity that moved the discussion beyond audience trends and ad ascendency into the territory of trust, legality, and financial viability.

Have you noticed some of the new Yes& branded imagery lately? There’s more to it than meets the eye, and if you are familiar with our company values, you may have already pieced it together.

Mental health awareness has experienced a shift over the past few years, moving away from its historical negative perception to something that communities are openly discussing. Social media platforms like TikTok provides a platform for people to connect, share experiences, and find comfort. Companies are offering mental health support services and resources to employees. And, the federal government has recognized the critical nature of making support services more accessible to all. In 2020, the FCC adopted rules to establish “988” as the nationwide 3-digit dialing code for emergency support to connect with suicide prevention and mental health crisis counselors.

I read the news today, oh boy About a lucky man who made the grade…

If effective communication were easy, everyone would be doing it. Making oneself understood in print is hard – like finding the perfect holiday gift. It’s no surprise, then, that writing intended to be engaging and persuasive frequently misses the mark. When that happens, audiences can feel underwhelmed, like a gift recipient of plain black socks.

The most wonderful time of the year is fast-approaching and with that comes our holiday favorites. From silver bells to eggnog to Christmas tree shopping, these popular pastimes are sure to usher in the holiday season with fun, laughter, smiles, and joy.